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Traffic from AI assistants to retail sites has grown 14-fold in 19 months
Adobe measures a 1,324% rise in visits from generative AI tools to US retail sites between October 2024 and May 2026. More and more visitors arrive after asking an assistant first.
Before visiting a shop’s website, more and more people ask an AI assistant which product or provider to choose. Adobe measures the result on retail sites.
What Adobe measured
- Traffic from generative AI tools to US retail sites rose 1,324% between October 2024 and May 2026.
- To travel sites, it rose 2,215% over the same period.
- Over the 2025 holiday season, AI traffic to retail sites was 693% higher than a year earlier.
What it means for you
These visitors arrive with context: they have already described their need to an assistant and been pointed to you. They expect your site to confirm what they were told and answer the next question quickly.
- Make your key facts easy to find and quote: services, prices, area, opening hours.
- Keep the conversation going: a visitor used to asking questions will ask one on your site too.
- Track it: check your analytics for visits from chatgpt.com, perplexity.ai and other assistants.
Sources
Javo answers your visitors, even out of hours.
Installed on your site with one line of code, from €600 per product.