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Numbers to help you stop losing visitors
Every article starts from an original calculation that is sourced and reproducible.
Businesses
3,194
businesses created in France on average every day of 2025, of which about two thirds as micro-entrepreneurs
3,194 businesses were created in France every day of 2025
Usage
−16.4%
fall in outgoing voice minutes in France between 2021 and 2025, fixed and mobile together
People in France make 16% fewer phone calls than in 2021
Reputation
+41%
rise in the share of consumers who always read reviews of local businesses, from 29% to 41% in a year
The share of people who always read reviews jumped 41% in a year
Usage
101 / s
online transactions every second in France in 2025, on average across every hour of the year
French shoppers made 101 online purchases every second in 2025
Visibility
3.7
Google searches in France for every click that reaches the open web, based on 271 such clicks per 1,000 searches in 2026
In France, it takes 3.7 Google searches to send one visitor to a website
Visitors
47
human visits out of every 100 on the web in 2025, once automated traffic is taken out
Only 47 in 100 website visits now come from humans
Usage
14.2×
the level of traffic from generative AI tools to US retail sites in May 2026 compared with October 2024
Traffic from AI assistants to retail sites has grown 14-fold in 19 months
Usage
10.9%
of the world’s population, the share that 900 million weekly ChatGPT users represent
One person in nine on the planet uses ChatGPT every week
Visibility
35%
of French very small and small businesses (TPE and PME) have no website presenting their business
One French small business in three still has no website
Regulation
45 h
a week at most when a consumer can be canvassed by phone in France: 26.8% of the week, and since 11 August 2026 only with their prior consent
Since 11 August 2026, cold calls in France need consent, within a 45-hour weekly window
Availability
112 h
closed in a row from Wednesday 5 pm to Monday 9 am if you take the Friday after Ascension Day (6 May 2027) or 11 November 2027
2027 has two more working days than 2026, and two 112-hour bridge weekends
Usage
1,095 h
a year spent online, at the more than 3 hours a day Médiamétrie measured in 2025: 54% of the 2,016 hours a 9-to-5 business is open
People in France now spend over 1,000 hours a year online
Responsiveness
44%
of calls to businesses are not answered by a person, according to an analysis of more than 70 million calls
44% of calls to businesses never reach a person, and the famous voicemail statistic has no source
Responsiveness
73×
longer than the 10 minutes most people call “immediate”: the 12 h 10 min average email response time measured by SuperOffice
Companies took 73 times longer than the 10 minutes customers expect to answer an email
Conversion
934
visitors out of every 1,000 leave a median landing page without converting
934 out of 1,000 visitors leave a typical landing page without getting in touch
Usage
2.7×
the share of people in France using generative AI (48% in 2025) compared with French businesses of 10+ employees using AI (18% in 2025)
People in France use AI 2.7 times as often as French businesses do
Availability
79.3%
of the hours in 2026 fall outside opening hours for a 9-to-5 business that also takes five weeks off
With five weeks off, a one-person business is closed 79% of the year
Personal data
1,096 days
the CNIL’s three-year guideline for a lead collected on 25 September 2026, unless the prospect gets back in touch
A lead collected by your chat today can be kept until 25 September 2029
Availability
76.2%
of economically active French businesses had no employee in 2024
76% of French businesses have no employee to answer the phone
Regulation
96.5%
of French enterprises are microenterprises in Insee’s 2023 count, the same definition the Accessibility Act uses for its exemption
96.5% of French businesses are exempt from the Accessibility Act’s service rules. Your chat should still be usable
Usage
2.4×
between 2023 and 2025: the share of people aged 12 and over in France using generative AI rose from 20% to 48%
48% of French people use generative AI: your visitors already know how to talk to a chat
Responsiveness
384×
longer than 10 minutes: the wait for an enquiry received on Friday at 5 pm and handled on Monday at 9 am
Your visitors expect a reply within 10 minutes. At weekends, it comes 384 times later
Personal data
€146,167
average fine across the other 81 sanctions of 2025, once the two fines of €325 million and €150 million are removed
CNIL fines in 2025: without the two record fines, the average falls to €146,000
Regulation
0 days
of delay for the obligation to tell people they are interacting with an AI, despite the Digital Omnibus adopted in July 2026
Chatbots: telling visitors they are talking to an AI has been mandatory since 2 August 2026
Mobile
44%
of visits would be both on a smartphone and outside office hours if traffic were spread evenly across the year
On mobile, your call button is useless most of the time
Costs
€83,019
of gross pay at the French minimum wage (SMIC) to cover the 6,744 closed hours of 2026, before employer contributions and premiums
Covering your closed hours with an employee would cost over €83,000 a year
Responsiveness
64 h
of waiting between Friday 5 pm and Monday 9 am: 2.7 times the 24-hour mark beyond which HBR measured qualification odds more than 60 times lower
A lead that arrives at 5 pm on Friday waits 64 hours for a reply
Case study
6,744 h
a year during which the chat takes the call button’s place on mobile: 77% of the hours in 2026
ALYOR: the chat takes over from the call button when the office is closed
Return on investment
3 leads
are enough to cover €600 if a client brings you €1,000 of margin and you sign one lead in four
How many leads does it take to pay back a €600 chat agent?
Availability
77.0%
of the 8,760 hours in 2026 fall outside office hours, public holidays included