One French small business in three still has no website

Every year, the France Num barometer asks French very small and small businesses how they use digital tools. The 2025 edition has a surprise.

What the barometer found

• 65% have a website presenting the business, unchanged over a year.
• 66% have a social media account: for the first time, more than have a website.
• 84% have at least one online visibility tool.
• 26% use artificial intelligence, twice as many as in 2024, and 14% use a chatbot, assistant or AI search tool.

Why a website still matters

A social media page is rented space: the platform decides who sees it, how it looks and what happens to your contacts. A website is yours. It is also what search engines and AI assistants read when someone asks who can help them.

A website that works for you

• Say clearly what you do, where and for whom, on the first screen.
• Show how to reach you and when you answer.
• Collect enquiries at any hour: a form, or a chat that answers questions and takes contact details.