How many leads per month cover a €600/month chat agent?

Before installing any tool on your site, one question is enough: how many extra leads does it need each month to cover its subscription? Javo costs €600 per month per product. The answer is a single division.

The formula

Additional leads per month = monthly cost ÷ (margin per client × conversion rate)

The margin per client is what a new client brings you once direct costs are deducted. The conversion rate is the share of leads that become clients. Multiplied together, they give the average value of a lead.

Examples for €600 per month

Each row rounds the expected break-even point up to a whole lead per month. Actual conversions vary; this is not a guarantee of a sale.

Count only additional leads

The classic trap is to credit the tool with every lead that passes through it. A visitor who would have phoned the next day anyway is not a lead gained. For a cautious estimate, count mainly the enquiries that arrive out of hours, or from visitors who left no other trace.

How to estimate it before you start

• Take the average margin of your recent clients.
• Work out your conversion rate on enquiries received by form or phone.
• Check how many visits your site gets out of hours: that is the pool in which a chat agent can find additional leads.

Compare the monthly break-even point with the additional enquiries you can realistically generate each month. A few leads over an entire year would not cover a recurring €600 monthly subscription.