javoUsage
French shoppers made 101 online purchases every second in 2025
3.2 billion online transactions and €196.4 billion spent in France in 2025. Spread over the year, that is 101 purchases and more than €6,000 every second, day and night.
French consumers buy online a little more every year. FEVAD’s 2025 figures show how much, and how constantly.
E-commerce in France in 2025
| Indicator | 2025 |
|---|---|
| Online sales | €196.4 billion (+7%) |
| of which services | €120.3 billion |
| of which products | €76.1 billion |
| Transactions | 3.2 billion (+10%) |
| Average basket | €62 (−3%) |
Spread over the 31.5 million seconds in a year, that is 101 purchases and €6,228 every second, including nights and weekends.
What it means for a service business
People who buy online at any hour also look for services at any hour: an adviser, a craftsman, a practitioner. They are used to getting an answer or a confirmation straight away.
- Show your prices or price ranges where you can: online shoppers compare.
- Make the next step instant: booking, a quote request, a call back.
- Answer out of hours, when many of these decisions are made.
Sources
Javo answers your visitors, even out of hours.
Installed on your site with one line of code, from €600 per product.