Case study

How our website agent took a ChatGPT referral to a booked demo

A travel brand wanted more detail on an Aiso report. Here’s how Aisha qualified the enquiry and handed it off to the calendar.

On November 14, a visitor opened the chat on Aiso’s site, pasted a link to its travel research and asked for a more detailed report. The pasted URL included utm_source=chatgpt.com. Aisha, the Javo agent on Aiso’s site, had a good opening question to work with, even though the visitor hadn’t asked for a sales call.

What Aisha found out

Aisha explained that the team would need to check whether a more detailed report was available. The agent asked who the visitor represented. The visitor said it was a brand and that it operated globally. Aisha asked which email address the team should use for the report enquiry, and the visitor gave a company address. That left the team with a specific request and a way to follow up.

How the booking happened

Aisha shared the Cal.com link for Aiso co-founder Ben Tannenbaum. A guest from the same company picked a time, and Cal.com confirmed the meeting. The chat shows the calendar link handoff. The separate confirmation shows the demo was booked.

The visitor was still asking about research when the agent offered a meeting. By the time the booking came in, Ben already knew which article had prompted the question and what the company wanted to know more about. That context is useful for preparing the call.

Read Aiso’s account of the ChatGPT referral and the source tag.

Sources

  1. Aiso’s original travel research
  2. Aiso’s ChatGPT referral case study
Ben Tannenbaum

The author

Ben Tannenbaum

Founder, Javo

Ben founded Javo. He is also the founder and CEO of Aiso, which analyses real conversations between people and AI assistants at scale, and before that built a pricing-data startup for coworking spaces. He studied statistics.

LinkedIn profile

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